Independent semiotician, cultural analyst, writer and brand consultant. Colour fanatic and stripe lover.


Some children want to be astronauts. At twelve, I wanted to write for teen magazine Just Seventeen. By my twenties, after a first class degree in English with Cultural Theory, I'd flown that teenage space-ship and written and edited for Just Seventeen and other magazines including Red, Cosmopolitan and More!. Semiotics beckoned, thanks to my knowledge of cultural analysis, and I conducted semiotics audits for brands such as Axe (Lynx), Persil and Impulse. I was trained by, and worked for, Greg Rowland (The Semiotics Alliance), one of the founders of commercial semiotics. I am a champion of semiotics in plain English. A lover of quality TV dramas particularly the ones with kick-ass female protagonists: Thrones, Scandal, Happy Valley, Raised by Wolves. I love stripes, being outside, sharp green apples, great packaging, dark humour, clever design and beautiful stationery.

Bright colour makes me happy.